Is customer nurturing for B2B or B2C?

Customer nurturing is the company-customer relationship-building process, taking place at every stage of a sales pipeline and accompanying the buyer at every step of his/her journey. A correctly set nurturing process results in customer loyalty and repeated purchases. But why should you waste time, money and effort on that, if you can spend the same resources acquiring more and more new leads instead? Just check some stats before running to conclusions.

  • According to Marketo, around 50% of the prospects are not yet ready to purchase when turning into leads.