How to make your B2B email marketing campaign a successful one

According to HubSpot, there are more than 1 billion active Gmail users, and the total number of email accounts is expected to exceed 5.6 billion in 2019. Quite impressive, huh? Add to that the fact that 86% of professionals prefer email over other channels for business communication, and that 71% of B2B marketers reported email as their most potent distribution channel for finding new customers and business partners.

However, some marketers achieve really high open rates and conversions, others get good open rates only…