Black Friday for B2B

For decades, at the end of November consumers rejoice at the Black Friday phenomenon. But considering it a B2C event solely is somewhat wrong, in my opinion. There is a lot in it for B2B too, and many companies are losing tons of opportunities by simply missing the hidden ones.

Working for years with B2B companies allowed me to compile a list of ways manufacturers, wholesalers and retailers could gain a lot more with the…