B2B Email Marketing: how not to end up in spam folder

The spam folder is a marketer’s biggest obstacle on his way to a successful campaign because this simple directory manages to make all efforts — market research, contact list building, copywriting — vanish into the wind. Considering that since the beginning of the pandemic the role of email as a marketing channel has considerably fortified, being classified as spam can really hurt B2B companies. Therefore, I’d like to elaborate on pithy pieces of advice to aid the cause.