B2B Content Marketing Fallacies

Fear. Happiness. Frustration. Anxiety. Anger. It is said that what differentiates man from animals is the ability to reason. However, we are not always using our distinct strength to its full capacity of providing an objective vision. Emotions are exploitable attack vectors that have the capability to insert themselves into arguments and derail the conversation away from the intended purpose. Some assaults are done willingly so as to appeal to a certain individual or group by constructing your arguments to comprise general or explicit sentiments.