Are Business Intelligence Platforms a Valuable Asset for Investors?

The importance of data is unarguable nowadays. Those who have data first, will always be ahead of those who don’t, and will stay competitive in the long run. Both skills and gut may give you the understanding of the direction of your future actions, but none of your moves will be right if you rely on someone else’s errors or on something that is obsolete.

One of the main goals of business intelligence directories is to process and organise data collected from multitude trustworthy sources, so that the final users thereof would be able to skip the research effort and proceed to pursued goals. But there is a lot more to them, and all the information, seen as a bundle of solutions, transform access to such databases into an asset, while applicability and complementary features convert into value.

When considering a high-quality business data directory, an investor gets a wide array of valuable insights. Features and solutions offered by data providers vary from one case to another. However, among the ones that might be the most interesting to you are: financial information including key indicators, credit scores and credit limits, corporate relationship trees, know-your-customer and anti-money-laundering solutions. My goal here is not to promote any of the above, and I’d assume that if you read this post you may be aware of what each of these solutions brings along (if you are not, you may find some useful insights in this interesting article here).

First of all, remember, that knowledge is power, and today most decisions are strong only when based on data. Having access to companies’ notable investors, full picture of the management teams, funding histories, investment and financial activities, credit scores and even mortgages, court judgements, M&A activities and acquisition trends will all add up to the ability to access always fresh and updated information and the possibility to find about new companies and start-ups that appear on the market ahead of others.

The opportunity a business database gives you as an investor to see the aggregate situation on a given market or industry (you are the one to choose what information you get and how to categorize it) will help you make your own opinion and forecast which, in its turn, will serve as the foundation for your future investment decisions.

With all that in mind, consider the degree to which guesswork and gambling is minimized. Of course, no one crosses off risky companies or bad choices for you. However, business intelligence will boost your awareness of the risk you are taking, and it will be totally up to you whether you are ready to take it or not. Moreover, you can historically analyse companies of your choice to follow and even visualise the benefits and consequences of various investment decisions.

Yet another valuable aspect of company directories is the cost-cutting opportunity. These will save you resources big time, as you will make faster decisions with no need to wait until research is completed, hence no human resources engaged and paid for such an effort.

In the end, it does not matter that much whether you have a lot of experience or you’re just planning on your first investment; whether you feel conservative or ready to aggressively place your money; whether you are a starting individual or invest billions on behalf of your corporation; whether you want to split your resources or place all the eggs in the same bucket. It is of core importance, though, for you to base each and every decision you make on relevant and accurate data.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store