Every talk, every interaction, every masterfully crafted email leads down to the same gatekeeper. It sits on the far edge of the customer willingness to purchase along with other doubts that almost anybody experiences when getting acquainted with new technologies.

You’ve probably heard sundry sayings about first impressions and one thing holds true. For the majority of visitors that have reached the demo stage, this is your only chance at a successful first impression. …

Is it possible to give your customer that first-day experience, excitement, and curiosity throughout the entire customer lifecycle?

Amazon CEO Jeff Bezos devised such a goal. In his 2016 letter to Amazon shareholders, Bezos articulated the importance of this first day — one of the biggest compellers to pushing a customer-centric approach. He and many other CEOs are of the idea that customers are always looking for something better and that businesses must match that ever-growing need. The sentiment is not limited to B2C and has applications for B2B enterprises willing to let go off obsolete traditions.

As the name…

Fear. Happiness. Frustration. Anxiety. Anger. It is said that what differentiates man from animals is the ability to reason. However, we are not always using our distinct strength to its full capacity of providing an objective vision. Emotions are exploitable attack vectors that have the capability to insert themselves into arguments and derail the conversation away from the intended purpose. Some assaults are done willingly so as to appeal to a certain individual or group by constructing your arguments to comprise general or explicit sentiments.

No matter your customer, B2C or B2B, if you are looking to forward a proposal…

In the world of consumerism, it’s not enough to only create a product, but also to employ a set of skills that will attempt to connect and cater the product or service to a target audience. Starting with ancient times when people would use a stand and their oratorical skills to appeal to the public, sales and marketing tactics haven’t changed that much through the years except the technology behind them. …

The spam folder is a marketer’s biggest obstacle on his way to a successful campaign because this simple directory manages to make all efforts — market research, contact list building, copywriting — vanish into the wind. Considering that since the beginning of the pandemic the role of email as a marketing channel has considerably fortified, being classified as spam can really hurt B2B companies. Therefore, I’d like to elaborate on pithy pieces of advice to aid the cause.

SPF, DKIM and DMARC — do it fast and do it now

Briefly explained, all three relate to email authentication. SPF stands…

Information has always played a critical role in guaranteeing success for any business no matter who the object is: prospects, market, competitors. Today, with COVID-19 pandemic affecting global trade and businesses, new ways to cope and survive are needed, and therefore information’s value has everything but decayed. For proper planning, amidst piles of bulk data you ought to choose the right B2B intelligence making it paramount that you conduct a feature check-list.

For this post, I’ve decided to compile a list of 10 features, which I deem the most important. …

B2C and B2B companies do share the same appetite for generating leads, and the common approach for both of them has some similarities. However, data accuracy has a more considerable impact on B2B than one would imagine.

Bolstering your directories with complete and truthful data can be done via data enrichment. Yet, finding and using the right tools claiming to ease the user’s efforts, can transition to being as tedious as doing it by hand. …

Many people assume that marketing is just buying and trading things. Nothing is easier than growing an apple and just outright selling it. That simple-minded summary might cut it for day to day use. However, the reality is far more daunting. Who is going to buy my apples? What’s the season going to be like? If I buy transport, do I still make a profit? Just some questions that might come to mind for a young entrepreneur.

While many factors come into play when talking about a profitable and efficient business, in this article we will discuss an important step…