You don’t have to be an experienced business person to know that before addressing a new market you have to thoroughly understand it and estimate the potential of both that market and your product there. Regardless of whether you are a start-up or a business considering expansion to new locations, preparations should be made, plans crafted and strategies built.

I have been through this a bunch of times, and have helped others understand what and why should be considered when estimating their market potential. Plenty of my company’s customers are reaching out to us to get data for both their…

Huge corporates and SMEs alike have higher chances to overcome their competitors once they get ahold of accurate information. Nowadays, this puts heavier importance on data providers, yet unfortunately not all of them are worth the trust.

‘Knowledge is power. Information is liberating.’ as Kofi Annan once said. Be it when you’re developing on your own, or competing with others, the data you have in hand should be a solid asset on the way to achieving results. …

No texts of grandeur are required to articulate the influence analytics has in marketing. Not Google Analytics, but those wretched math laden analytics that many do not dare approach even with a ten-meter pole. However, achieving significant growth, efficiency and effectiveness can be attributed precisely to the dreaded graphs and calculus.

To grasp the potential of predictive analytics for your business’s lead generation, it is important to ask what, why, and how.

What is predictive analytics in marketing?

Predictive analytics is an umbrella term that combines various statistical analysis techniques and machine learning algorithms for the sole task of identifying patterns. The process is based on…

People, time, and money are the driving forces behind today’s dial. There are many things on a company’s priority list that need looking after. Otherwise, it all might just go down. It is not unheard, nor uncommon for businesses to lay off people amidst hard times. Sometimes these impulsive moves might seem the best possible course of action, yet looking from another perspective will bring no light to further possibilities. One thing is certain though: when faced with many decisions — which seem equal in value — it becomes difficult to discern between them. …

Every talk, every interaction, every masterfully crafted email leads down to the same gatekeeper. It sits on the far edge of the customer willingness to purchase along with other doubts that almost anybody experiences when getting acquainted with new technologies.

You’ve probably heard sundry sayings about first impressions and one thing holds true. For the majority of visitors that have reached the demo stage, this is your only chance at a successful first impression. …

Is it possible to give your customer that first-day experience, excitement, and curiosity throughout the entire customer lifecycle?

Amazon CEO Jeff Bezos devised such a goal. In his 2016 letter to Amazon shareholders, Bezos articulated the importance of this first day — one of the biggest compellers to pushing a customer-centric approach. He and many other CEOs are of the idea that customers are always looking for something better and that businesses must match that ever-growing need. The sentiment is not limited to B2C and has applications for B2B enterprises willing to let go off obsolete traditions.

As the name…

Fear. Happiness. Frustration. Anxiety. Anger. It is said that what differentiates man from animals is the ability to reason. However, we are not always using our distinct strength to its full capacity of providing an objective vision. Emotions are exploitable attack vectors that have the capability to insert themselves into arguments and derail the conversation away from the intended purpose. Some assaults are done willingly so as to appeal to a certain individual or group by constructing your arguments to comprise general or explicit sentiments.

No matter your customer, B2C or B2B, if you are looking to forward a proposal…

In the world of consumerism, it’s not enough to only create a product, but also to employ a set of skills that will attempt to connect and cater the product or service to a target audience. Starting with ancient times when people would use a stand and their oratorical skills to appeal to the public, sales and marketing tactics haven’t changed that much through the years except the technology behind them. …

The spam folder is a marketer’s biggest obstacle on his way to a successful campaign because this simple directory manages to make all efforts — market research, contact list building, copywriting — vanish into the wind. Considering that since the beginning of the pandemic the role of email as a marketing channel has considerably fortified, being classified as spam can really hurt B2B companies. Therefore, I’d like to elaborate on pithy pieces of advice to aid the cause.

SPF, DKIM and DMARC — do it fast and do it now

Briefly explained, all three relate to email authentication. SPF stands…

Information has always played a critical role in guaranteeing success for any business no matter who the object is: prospects, market, competitors. Today, with COVID-19 pandemic affecting global trade and businesses, new ways to cope and survive are needed, and therefore information’s value has everything but decayed. For proper planning, amidst piles of bulk data you ought to choose the right B2B intelligence making it paramount that you conduct a feature check-list.

For this post, I’ve decided to compile a list of 10 features, which I deem the most important. …

Nicolae Buldumac

Entrepreneur. Founder CEO at Global Database. Hi — nice to meet you here. I’m passionate to write about B2B sales and marketing, providing useful insights.

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