3 Important Facts about B2B Buyer-Centric Marketers

Is it possible to give your customer that first-day experience, excitement, and curiosity throughout the entire customer lifecycle?

Amazon CEO Jeff Bezos devised such a goal. In his 2016 letter to Amazon shareholders, Bezos articulated the importance of this first day — one of the biggest compellers to pushing a customer-centric approach. He and many other CEOs are of the idea that customers are always looking for something better and that businesses must match that ever-growing need. The sentiment is not limited to B2C and has applications for B2B enterprises willing to let go off obsolete traditions.

As the name implies, “customer-centric” is all about creating that “custom” template that is the basis of an ongoing partnership with the goal of always adding something to the previous versions. Moreover, digital transformations are not stagnating so there are many more options on the horizon.

We saw one big spike in subscription-based businesses or better said SaaS tools. Consequently, buyers have revolved to short-term, low-risk commitments not only on their own, but also affected by marketers who have contributed to this situation with their choice of promotional material. Sometimes, not even a big yearly discount can faze a buyer’s habits. Therefore, customer revenue has become spread out in periods of…