3 Important Facts about B2B Buyer-Centric Marketers

Is it possible to give your customer that first-day experience, excitement, and curiosity throughout the entire customer lifecycle?

Amazon CEO Jeff Bezos devised such a goal. In his 2016 letter to Amazon shareholders, Bezos articulated the importance of this first day — one of the biggest compellers to pushing a customer-centric approach. He and many other CEOs are of the idea that customers are always looking for something better and that businesses must match that ever-growing need. The sentiment is not limited to B2C and has applications…